Packaging Leadership Forum, Europe

Prepare your business for the new era of packaging

Control the present

Actionable insights on performance excellence from industry leaders

Create the future

Learn from innovators and disruptors to get set for
Industry 4.0

Full agenda

Manage the transition

Strategic leadership ideas to move from the present to the future

Key Speakers

Learn from industry’s biggest successes, game-changers, innovators and disruptors


EMEA Innovation Connector


Vice President Luxury Packaging

Deborah Madelaine

Sr. Packaging Innovation Scientist – META at MARS

Gregory Bentley

Global Packaging SME


Packaging Development Director


Group Head Packaging Development

The Agenda

  • Day 1
  • Day 2

08:30 – 08:40  |  Chairman’s address and welcome

Mark Shayler, Founder of Ape and Founding Partner of the Do Lectures

08:40 – 09:10   |  Opening Keynote

Continuous disruption – the new normality for Packaging

  • Adapting to shifting consumer expectations for meaningful, responsible and personalised value, and the rapidly evolving new supply chain demands and opportunities
  • Moving from back to front foot technology adoption, embracing new technologies of today/tomorrow (Digital Printing, 3D Printing, VR/MR, etc)
  • Driving the shift in innovation operationalisation – Increasing effectiveness in linking technology opportunities with Brands, and proactively organising to enable the disruption we need to drive

Speaker: Tanguy Pellen, Vice President Luxury Packaging, COTY

09:10 – 09:40  |  Sponsored Keynote

Optimized automation for productivity, cost of operation & sustainability in packaging

  • Productivity, cost of ownership, utilization and maintenance are moot if you don’t have actionable information. You can have real-time data reflecting run rates, energy usage, production and pending repairs to help you make smarter decisions.
  • e-F@ctory links factory and IT systems to collect and generate quantitative and qualitative data. This results in quality traceability. Having a visible factory that provides information in your reach also decreases lead time, quality loss and system implementation costs.

Partner: Mitsubishi Electric

09:40 – 10:10  |  Keynote

Navigating ecommerce when the rules are constantly rewritten

  • Myriad online retailers, aggregators and digital distributors all seem to be competing to establish the laws of the ecommerce ecosystem. With the rise of ecommerce continuing to set the retail agenda, how can packaging developers & marketers respond to uncertainty?
  • How do successful companies plan for the complexity of cross-brand product bundles and the inherent packaging challenges that arise?

10:10 – 10:30  |  Networking & Refreshment Break

10:30 – 11:30  |  Power Panel

“Can we innovate? Can we build sustainability? Can we drive operational excellence? Can we do all three?”

  • How do we prioritise the most important drivers and mitigate pressure points on our packaging development process today? Reducing our carbon footprint in packaging is key to CSR and aligning with consumer trends.
  • But can we innovate simultaneously and can new technology help us do both whilst optimizing the integrity of our products? Leading industry practitioners share their experiences, pitfalls and triumphs in these critical areas.

11:30 – 12:10  |  Sponsored Case Study

Integrating an experiential digital printing strategy to delight your consumers

  • Do you believe in a world where printing is not just a task, but an act that has the potential to always create something unique? Where brands will be able to keep reinventing their own offering, the way they engage with their audiences, and the experiences that they create for them?
  • Print, along with HP digital printing technologies, has an untapped potential and this session through case studies, aims to present “The Art of Possibilities” as it all starts with a Big Idea.

Partner: HP Packaging Solutions

Responding to the digital consumer with the complete packaging production process

  • The digital world is fast becoming the only world in which we exist. Consumers are becoming far more sophisticated and demanding in terms of brand and packaging experience.
  • Ensure consistent consumer experience by aligning the digital and physical representations of your brand making your messaging more impactful.
  • How software used during the design, review and testing stages of packaging development can unlock the key to something truly differentiated for your brand.

Partner: Esko Graphics

12:10 – 13:10  |  Lunch

13:10 – 14:00  |  Power Panel

Breaking the Binary: Disrupting the silo approach to packaging product development

  • The engineer’s mind: manufacturability, filling, capping, sealing, gluing, transit testing, optimized case packs, shrink ratios, pallet patterns, container optimization, shelf presence, shelf life, end-of life.
  • The marketer’s mind: brand awareness, customer loyalty, PLM, channel optimisation, mock-ups, high-end prototypes, digital experience, incremental enhancements, consumer patterns, identifying behaviours, data optimization
  • From project inception, the best approach relies on the collaboration of both engineering and marketing to execute innovative market-ready products. What are the best approaches and how can you implement them?

Claudio Finol, Group Head Packaging Development, McBride
Gregory Bentley, Global Packaging SME, Coca Cola
Tanguy Pellen, Vice President Luxury Packaging, COTY

14:00 – 14:40  |  Sponsored Case Studies

Innovation with value: exploring hybrid printing combining digital & flexo printing functions

  • Traditional analog narrow format label presses have been configured to be modular, allowing the flexibility to print or convert labels based upon each individual job’s unique needs. This provides the printer the ability to print up to six print processes as well as convert in-line using job-specific criteria: embossing, varnishing, lamination, foil application, imprinting, special chemistry application, and other job-specific requirements.
  • The increasing demand for shorter and medium run lengths to incorporate variable data and customized designs has added new digital press solutions to the mix. However, these have traditionally been “standalone” press stations, reducing the flexibility printers want. The evolution to new digital hybrid inkjet press technology that seamlessly connect with flexo and finishing stations, without any compromise in productivity or image quality, offers new versatility and business building opportunities for narrow web printers.

14:40 – 15:30  |  Specialist Working Groups

15:35 – 17:20  |  1-2-1 Meetings

17:25 – 17:55  | Interactive Power Panel

Next-phase mass customization – is 3D printing set to shift the packaging paradigm?

  • McKinsey Global Institute forecasts that between 5-10% of consumer products and 30-50% of complex, low volume parts could be 3D printed by 2025.
  • A good 3D printer can create a complete, scale packaging prototype in a matter of hours, allowing the design team to see exactly how the product will appear to the consumer.
  • Expert insights into additive manufacturing applications for packaging prototypes, molds to thermoform parts and prototyping of packaging machine parts
  • 3D printing can drive sustainability through reduced logistical elements and use of eco-friendly materials such as bioplastics

Sanjay Patel, EMEA Innovation Connector at Coca Cola
Deborah Madelaine, Sr. Packaging Innovation Scientist – META at MARS

17:55 – 18:00  |  Chairman’s closing remarks

18:00 – 19:00  |  Networking Drinks Reception

08:50 – 09:00  |  Chairman’s opening address and Day One recap

Mark Shayler, Founder of Ape and Founding Partner of the Do Lectures

09:00 – 10:00  |  Power Panel

The Big Data Blowout: how research interpretation, data integration and connectivity is transforming packaging development from production to consumer

  • Traditional focus group methods are being replaced with ethnographic and usability research that provides more relevant feedback within the real-to-life context of how packaging will be used
  • Connectivity within manufacturing and packaging plants is creating efficiency, safety and better quality for the market-ready product
  • How can we wrestle the Big Data animal to yield process-changing results? Which companies are using data interpretation to change manufacturing methodology and build brand loyalty?

10:05 – 11:50  |  1-2-1 Meetings

11:55 – 12:25  |  Keynote

Packaging design and the consumer experience: creating stimulating engagement

  • The consumer experience is key to product success and now new technology is creating experiences in new and challenging ways, including sensory stimulation, ease of use, the inclusion of consumer-valued features and smart packaging
  • Innovations such as photochromic inks which utilise sunlight-activated specialty inks and printing, and encourages consumers to enjoy cold beverages in the summertime, are shaping consumer choices
  • Cutting-edge insights from companies working with technology and design partners to personalise and delight consumers from perfumes and pilsners to petfoods

12:30 – 13:30  |  Lunch

13:30 – 14:00  |  Closing Keynote

Accelerators & Incubators: futurist thinking in a 4.0 world

  • Using disruptive thinking by integrating customers and their requirements in the value chain
  • The potential for augmented reality & machine-learning to push packaging boundaries
  • Applying incubators to merge packaging material science with printing expertise that target new technologies for faster innovation to market

14:00 – 14:10  |  Chairman’s closing remarks

See full agenda


Packaging Leadership Forum, EU is where more than 70 senior members of the Manucore community gather to debate, share ideas and network


Among the most senior members of our community, these leaders set Manucore’s direction and inspire new ideas

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